What would you do if you knew you couldn’t fail?
(Plot twist… I’m actually doing it!)
When it comes to work, I have two obsessions:
Marketing
Live Experiences & Events
I’ve built a theatre and live experience marketing agency, worked in-house, and now freelance helping to build brands and generate revenue for some of the biggest live experiences in the world.
And while I love what I do—the landscape is tougher than ever:
❌ Event success isn’t guaranteed anymore.
❌ It’s harder to know what sales data to trust.
❌ Retaining top marketing & comms talent is a challenge.
❌ Ticketed events are more competitive than ever.
❌ Revenue targets keep rising, adding pressure.
❌ And let’s not forget—the cost of living crisis is impacting our audiences.
But amidst the challenges, one thing keeps me energised: our community.
Marketing and Comms professionals are:
✅ Proactive
✅ Positive
✅ Always learning
✅ Collaborative & driven
✅ Never settling for average
They are my tribe.
And that’s my ‘why’ behind ON SALE LIVE’25 (part of the newly launched On Sale Group).
On Sale Live’25 is a 1 day event built for you.
It is the first time this multi billion pound industry has been invited to come together in this way!
Whether you’re in-house, freelance, or agency-side, this is the place where Marketing and Communications professionals across live experiences and ticketed events will come together to learn, connect, and share insights.
A Taster of Our Speaker Lineup:
🎤 Rob Nathan, Managing Director, Media 10
🎤 Hannah Ferguson, Head of Marketing, Merlin Entertainments
🎤 Eleanor Lloyd, OBE, Theatre Producer & Vice President, SOLT
🎤 Joe Arditti, Head of Marketing, Avalon
🎤 Adam Cunningham, Chief Strategy Officer, Allied Global Marketing
🎤 Susan DeBottis, VP Adventure & Entertainment, Easol
🎤 Ollie Rosenblatt, CEO Senbla & VP Sony Masterworks Live
🎤 Ben Martin, Head of Marketing, Marshall Arts
🎤 Sarah Fellingham-Adkin, Enterprise Director, London Transport Museum
🎤 George Wood, MD, Luna Entertainment Group
🎤 Richard Major, Group Director of Sales & Marketing, The Everywhere Group
🎤 Meritaten Mance, Founder & CEO, Mance Communications
Want to Get Involved? Here’s How:
🎟️ Subscribe for actionable marketing advice, early bird discounts and exclusive event invites → https://onsalegroup.com/sign-up
🤝 Sponsor the event (join an already incredible sponsor lineup) → https://onsalegroup.com/on-sale-live-25/sponsorship
🎤 Put yourself forward to speak (last few slots remaining) → https://onsalegroup.com/on-sale-live-25/speakers
💡 Learn more about On Sale Group’s vision (including our training programme & networking events) → https://onsalegroup.com
📩 Want to collaborate in another way? Email me directly at Dawn@OnSaleGroup.com
Skills. Insights. Connections. The knowledge you need. The network that matters. Join the game changers.
🗓️ 15th May 2025
📍 The Crypt, Trafalgar Square
Tickets are extremely limited— if you take one action today subscribe to the newsletter for actionable marketing, early bird discounts and exclusive event invites https://onsalegroup.com/sign-up
Written and published by Dawn Farrow’