Dawn’s
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Experience Economy Expert, Marketing Consultant & Founder of On Sale Group.
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In the world of live experiences, theatre shows, and events, timing plays a critical role. However, it's surprising that the question of ‘when’ to open is rarely posed to the marketing team.
On Sale Live’25 unveils speaker line-up for leading experience event
On Sale Live speaker line up
Why hire a Freelance Chief Marketing Officer (CMO)/ Head of Marketing?
As a Chief Marketing Officer (CMO), I take the reins in driving and shaping marketing strategies and initiatives for a range of live experiences. From crafting captivating campaigns to upholding brand identities and fostering team success, the role of a CMO is crucial for steering business triumph.
Ever wondered why tapping into a freelance CMO could be a game-changer for your marketing endeavours?
Customer Service: An Essential Component of the Live Events and Experiences Marketing Mix
In the fast-paced world of live events and experiences we are constantly facing new challenges. One key debate I am increasingly experiencing in daily client meetings revolves around whether customer service is an integral part of the marketing mix or whether it’s an operational team delivery.
The Art of Timing in Ticketed Live Experiences: Why 'When' Takes a Back Seat to 'How'
In the world of live experiences, theatre shows, and events, timing plays a critical role. However, it's surprising that the question of ‘when’ to open is rarely posed to the marketing team.
