Two forces are reshaping the commercial landscape of the experience economy more significantly than anything else right now. The first is not new, audience development, the discipline of building audiences that return, recommend…

The word consultant gets used loosely across industries. In some contexts it means someone between jobs. In others it means a large firm charging for generic AI generated frameworks that could apply to almost any sector with minimal adjustment…

The most common cause of underperformance in experience economy marketing and sales is not a lack of talent. The people working in this sector are good and they are passionate about their industry…

In the world of live experiences, theatre shows, and events, timing plays a critical role. However, it's surprising that the question of ‘when’ to open is rarely posed to the marketing team.

On Sale Live’26 Announced!

On Sale Live speaker line up

As a Chief Marketing Officer (CMO), I take the reins in driving and shaping marketing strategies and initiatives for a range of live experiences. From crafting captivating campaigns to upholding brand identities and fostering team success, the role of a CMO is crucial for steering business triumph.

Ever wondered why tapping into a freelance CMO could be a game-changer for your marketing endeavours?

In the fast-paced world of live events and experiences we are constantly facing new challenges. One key debate I am increasingly experiencing in daily client meetings revolves around whether customer service is an integral part of the marketing mix or whether it’s an operational team delivery.

In the world of live experiences, theatre shows, and events, timing plays a critical role. However, it's surprising that the question of ‘when’ to open is rarely posed to the marketing team.