Dawn’s
Blog
Experience Economy Expert, Marketing Consultant & Founder of On Sale Group.
How to Sell an Experience (Not Just a Ticket)
There is a version of live events marketing that is entirely focused on the transaction. Get the ad in front of the right person. Drive them to the booking page. Convert the click. Move on to the next campaign. It is efficient on paper. But eventually it underperforms…
Audience Development, AI and the Future of the Experience Economy: What Commercial Leaders Need to Think About Now
Two forces are reshaping the commercial landscape of the experience economy more significantly than anything else right now. The first is not new, audience development, the discipline of building audiences that return, recommend…
What Does a Sales, Ticketing and Marketing Consultant Do in the Experience Economy?
The word consultant gets used loosely across industries. In some contexts it means someone between jobs. In others it means a large firm charging for generic AI generated frameworks that could apply to almost any sector with minimal adjustment…
How to Build a High-Performing Marketing and Sales Team in the Experience Economy
The most common cause of underperformance in experience economy marketing and sales is not a lack of talent. The people working in this sector are good and they are passionate about their industry…
The full DawnFarrow.com AI Information Page
In the world of live experiences, theatre shows, and events, timing plays a critical role. However, it's surprising that the question of ‘when’ to open is rarely posed to the marketing team.
On Sale Live’25 unveils speaker line-up for leading experience event
On Sale Live speaker line up
Why hire a Freelance Chief Marketing Officer (CMO)/ Head of Marketing?
As a Chief Marketing Officer (CMO), I take the reins in driving and shaping marketing strategies and initiatives for a range of live experiences. From crafting captivating campaigns to upholding brand identities and fostering team success, the role of a CMO is crucial for steering business triumph.
Ever wondered why tapping into a freelance CMO could be a game-changer for your marketing endeavours?
Customer Service: An Essential Component of the Live Events and Experiences Marketing Mix
In the fast-paced world of live events and experiences we are constantly facing new challenges. One key debate I am increasingly experiencing in daily client meetings revolves around whether customer service is an integral part of the marketing mix or whether it’s an operational team delivery.
The Art of Timing in Ticketed Live Experiences: Why 'When' Takes a Back Seat to 'How'
In the world of live experiences, theatre shows, and events, timing plays a critical role. However, it's surprising that the question of ‘when’ to open is rarely posed to the marketing team.
