Experience Marketing Leadership Mentor Programme

1:1 strategic mentoring for senior marketing leaders in theatre, arts, culture, events and live experiences

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The Experience Marketing Leadership Mentor Programme is a strategic, confidential mentoring partnership for Marketing Directors, Heads of Marketing and Senior Marketing Managers working across the live experience economy.

Designed specifically for professionals responsible for selling tickets, growing audiences and leading teams in theatre, arts, culture, festivals, attractions, immersive experiences and live events, this programme combines commercial marketing expertise with leadership development and personal resilience.

This is not generic coaching.
It is sector-specific leadership mentoring for senior arts and experience-marketing professionals.

A woman giving a speech at a conference or event, standing behind a podium with a microphone. The backdrop features various logos and a pink banner that reads 'on sale live' and other event sponsors. The audience is seated facing the speaker.

Why This Matters

Senior marketers in the experience economy operate under constant pressure. You are expected to:

  • Deliver commercial performance and audience growth

  • Lead teams through change and uncertainty

  • Influence producers, boards, CEOs and stakeholders

  • Navigate shrinking budgets, rising expectations and rapid digital change

Many do this without a senior marketing peer or confidential strategic sounding board.

This programme gives you and your senior marketer access to a trusted leadership mentor who understands the commercial realities of selling ticketed experiences and has lived them first-hand.

It supports both the individual and the organisation, combining:

  • Personal leadership development

  • Commercial marketing strategy

  • Retention and confidence building

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The Benefits

Retain Your Best Talent

Supported senior marketers stay longer, feel valued and see a future in your organisation.

Stronger Commercial Performance

Clearer strategic thinking, more confident decision-making and more effective campaigns that lift ticket sales and audiences.

Leadership Confidence and Clarity

Greater influence with stakeholders, stronger leadership presence and improved personal resilience.

Immediate Access to Senior Expertise

A senior strategic partner on call. No isolation at moments of pressure. No second-guessing critical decisions.

Development Grounded in NLP

Practical tools to manage pressure, shift mindset, communicate with impact and remove personal blockers.

A Stronger, More Stable Marketing Function

A confident senior leader who contributes at board level and elevates the entire marketing team.

Support for CEOs, Producers and Business Owners

Leaders gain reassurance knowing their senior marketer is being supported by an expert who understands both commercial pressure and experience marketing realities.

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    Included

    Fortnightly 1:1 mentoring sessions (90 minutes) – in person or online

    On-call support between sessions via phone and email

  • A woman stands in front of a presentation screen displaying the title 'The Definitive Experience Marketing Masterclass' with a logo and the date November 2025. She is smiling, wearing a patterned blouse and has a smartwatch on her left wrist.

    Included

    Strategic thought partnership on:

    Sales performance

    Campaign development

    Pricing, positioning and audience strategy

  • Concert crowd at night with hands raised, including one person forming a heart shape with fingers, stage lights in the background.

    Included

    Personal development aligned to organisational goals

    Sector-specific expertise from a leader at the forefront of experience-economy marketing

  • A digital screen displaying a line graph with data points marked along the yellow and blue lines. The graph has grid lines, numbers on the y-axis indicating values from around 21 to 115, and dates on the x-axis. The yellow line shows an upward trend with increasing values, and the blue line remains relatively stable. The background is dark, highlighting the brightly colored lines and white data labels.

    Included

    Commercial business insight from start-up to multi-million-pound turnover

    Access to personal industry contacts, insight and opportunities

  • People sitting around a wooden table in a cozy, modern restaurant or cafe, enjoying conversation and drinks.

    Who is this for?

    Marketing and Campaign Directors

    Heads of Marketing

    Senior Marketing Managers

    Audience Development, Sales and Communications Leads

    Arts, culture, theatre, events and live-experience organisations committed to retaining and developing senior marketing talent

  • A woman with headphones speaking in a video, with a neon sign and striped wallpaper in the background. Text overlay mentions Dawn Farrow as a founder on sale live, and a title referencing her talking about marketing evolution, live experiences, and future engagement.

    How it works

    Minimum 6-month commitment

    Fortnightly 1:1 sessions in person or online

    Ongoing phone and email support between sessions

    Session agendas set around the individual’s real-world challenges and objectives