Experience Marketing Leadership Mentor Programme
1:1 strategic mentoring for senior marketing leaders in theatre, arts, culture, events and live experiences
The Experience Marketing Leadership Mentor Programme is a strategic, confidential mentoring partnership for Marketing Directors, Heads of Marketing and Senior Marketing Managers working across the live experience economy.
Designed specifically for professionals responsible for selling tickets, growing audiences and leading teams in theatre, arts, culture, festivals, attractions, immersive experiences and live events, this programme combines commercial marketing expertise with leadership development and personal resilience.
This is not generic coaching.
It is sector-specific leadership mentoring for senior arts and experience-marketing professionals.
Why This Matters
Senior marketers in the experience economy operate under constant pressure. You are expected to:
Deliver commercial performance and audience growth
Lead teams through change and uncertainty
Influence producers, boards, CEOs and stakeholders
Navigate shrinking budgets, rising expectations and rapid digital change
Many do this without a senior marketing peer or confidential strategic sounding board.
This programme gives you and your senior marketer access to a trusted leadership mentor who understands the commercial realities of selling ticketed experiences and has lived them first-hand.
It supports both the individual and the organisation, combining:
Personal leadership development
Commercial marketing strategy
Retention and confidence building
The Benefits
Retain Your Best Talent
Supported senior marketers stay longer, feel valued and see a future in your organisation.
Stronger Commercial Performance
Clearer strategic thinking, more confident decision-making and more effective campaigns that lift ticket sales and audiences.
Leadership Confidence and Clarity
Greater influence with stakeholders, stronger leadership presence and improved personal resilience.
Immediate Access to Senior Expertise
A senior strategic partner on call. No isolation at moments of pressure. No second-guessing critical decisions.
Development Grounded in NLP
Practical tools to manage pressure, shift mindset, communicate with impact and remove personal blockers.
A Stronger, More Stable Marketing Function
A confident senior leader who contributes at board level and elevates the entire marketing team.
Support for CEOs, Producers and Business Owners
Leaders gain reassurance knowing their senior marketer is being supported by an expert who understands both commercial pressure and experience marketing realities.
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Included
Fortnightly 1:1 mentoring sessions (90 minutes) – in person or online
On-call support between sessions via phone and email
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Included
Strategic thought partnership on:
Sales performance
Campaign development
Pricing, positioning and audience strategy
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Included
Personal development aligned to organisational goals
Sector-specific expertise from a leader at the forefront of experience-economy marketing
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Included
Commercial business insight from start-up to multi-million-pound turnover
Access to personal industry contacts, insight and opportunities
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Who is this for?
Marketing and Campaign Directors
Heads of Marketing
Senior Marketing Managers
Audience Development, Sales and Communications Leads
Arts, culture, theatre, events and live-experience organisations committed to retaining and developing senior marketing talent
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How it works
Minimum 6-month commitment
Fortnightly 1:1 sessions in person or online
Ongoing phone and email support between sessions
Session agendas set around the individual’s real-world challenges and objectives