Business
Services
Experience Economy Expert, Marketing Consultant & Founder of On Sale Group.
By choosing Dawn Farrow as your event and live experience sales and marketing partner, you gain access to her extensive experience, innovative mindset, and unyielding commitment to achieving outstanding results.
Creative Value Proposition
Dawn specialises in developing captivating value propositions that set your brand and experience apart from the competition.
She crafts unique selling points and messaging that effectively communicate the incredible experience audiences can expect.
Dawn's value propositions go beyond the surface, resonating with your target audience on an emotional level, driving ticket sales and creative engagement.
Network
Through Dawn’s On Sale Network you can speak directly to the leading live experience economy marketing and comms professionals who, together run approx 80% of the live experience advertising and marketing budgets across the UK!
Marketing and Sales Strategy
Dawn's expertise lies in bringing brands together as well as creating and executing comprehensive marketing plans tailored specifically to your objectives and target audiences.
By drawing on her extensive experience and conducting research to understand your experiences, unique selling points, audience personas and market trends.
Dawn then develops a data-driven integrated marketing strategy that incorporates a mix of online and offline channels to maximize reach and create buzz.
From social media campaigns and email marketing to influencer collaborations and strategic partnerships, Dawn leaves no creative stone unturned to ensure your event receives the attention it deserves.
Advertising
With an advertising career that began at aka working on campaigns for Sonia Friedman, Dawn knows a lot about advertising and marketing channel choice.
She uses this experience to develop advertising strategies, put forward recommendations and engage the right people or teams to buy at the best possible rate.
Staying up to date with advertising is achieved through the long standing network Dawn has crafted including that of On Sale Network and by constantly working closely with media owners.
Training and Network
Dawn frequently delivers team training workshops for agencies and businesses as part of her work with On Sale Group. These workshops are tailored to individual needs and focus on building brand profile or how brands can be working with the experience economy. Contact Dawn to discuss your needs and she will craft a workshop just for you.
Content
As a creator in her own right, Dawn understands the power of compelling content and storytelling in capturing the attention and interest of your target audiences.
She works with brands and businesses to create strategy and uses her network to craft engaging, shareable content that resonates with audiences, leveraging all formats.
Dawn's content creation strategies not only raise awareness but also drive authentic engagement, fostering a sense of community around your brand and laying the foundations for success.
Digital Media
Dawn has been at the forefront of digital marketing and is able to leverage her acumen to implement targeted advertising campaigns that reach your desired audience segments.
She carefully selects the most appropriate advertising channels, such as Facebook Ads, Google Ads, or programmatic advertising, to amplify your event's message and engages performance marketing teams to deliver.
Dawn knows how to optimise campaigns continually based on real-time data, ensuring maximum return on investment and increased ticket sales.
