Speaker & Podcast Guest
“I show brands how to sell more than tickets - how to sell memories, movements, and momentum in the $12 trillion experience economy.”
Dawn Farrow is a global leader in experience marketing, with over 36 million tickets sold for live shows, immersive experiences, and cultural events including Squid Game: The Experience and Friends: The Experience.
She helps brands and creators unlock the $12 trillion experience economy by turning moments into movements blending data, psychology, and storytelling to drive growth.
A trusted voice in the industry, Dawn shows how to go beyond selling tickets to building communities, loyalty, and cultural relevance.
Speaking - Signature Talks
Panel, fireside chat, or solo keynote
The Experience Economy is the New Attention Economy
While every brand fights for clicks, likes, and views, live experiences fight for something deeper; memories. And memories are what drive lifelong loyalty.
The Psychology of Selling Out: Why Experiences Outsell Things
People will spend more on how something feels than on what something is. This is the marketer’s hidden superpower.
AI Can’t Replace Goosebumps
As automation grows, the winners won’t be those who master tech, but those who master connection. Tech plus emotion is the frontier.
From Empty Seats to Movements: Marketing in the Age of Experiences
Ticket sales aren’t the end point. They’re the entry point into communities, ecosystems, and cultural relevance.
Podcast Guest
Why book Dawn
Dawn Farrow brings a smart, refreshing, and brutally honest perspective to the realities of working in a fast-growth, high-pressure industry where passion collides with the realities of making a living.
She is one of the few voices who can speak with authority on both marketing and sales in the attention economy, with proven results across theatre, immersive events, social gaming, attractions, and global live experiences. Dawn doesn’t just talk theory; she has sold tens of millions of tickets and knows exactly what works (and what doesn’t) in a crowded marketplace.
Her story is anything but traditional: trained first as a dancer, she pivoted into marketing, built a multi-million-pound agency, and then walked away (just before the pandemic) to redefine her purpose. That personal reinvention gives her a rare lens on resilience, growth, and what it takes to thrive in today’s experience economy.
As a female founder in a male-dominated sector, Dawn speaks candidly about the challenges of entrepreneurship, the decline of government investment in arts and culture, and the fight for consumer attention in an era of infinite distractions. She’s equally comfortable zooming out to the macro trends shaping a $12 trillion global industry or zooming in on the practical psychology of why people buy tickets.
Dawn isn’t afraid to say what others won’t. She leaves audiences not only inspired but equipped with practical, actionable insights they can apply the very next day.
Awards
Dawn’s business leadership and career success has been recognised by a series of high profile organisations including being named as a ‘Power Founder’ in the Timewise Power 50 list, being recognised in the Women In Marketing Awards and being shortlisted in the top 50 of Management Today’s ‘35 under 35’. Her marketing agency Boom Live was awarded ‘Best New Business’ in the Top 100 UK Start Up Awards and was shortlisted in the top ‘Best Small Agencies’ in the UK Agency Awards.